![]() This makes sure that you place content at the top of the website HTML. You do not need to deliver an image that is very large (5000 pixels, for example) to a mobile browser, thus you should resize the image. This requires running them through compression tools to make them smaller, without reducing quality of the images. There are two important items to do here: (1) Make sure that images are compressed. Optimizing images means that you compress the images and make them as small of a file size as possible before having to have the browser download them. Images account for roughly 65-70% of the total size/weight of a website. The second most important check that Google performs, this makes sure that images you send to the browser are optimized, compressed, and not too large. Similar to the above two, but removes extra spacing from the primary HTML of the website. Similar to minify CSS, minifying JS can save a lot of size on the individual file that gets downloaded by the browser. Think of this as similar to compressing the file to save total size. ![]() Minifying CSS means that you make the CSS file as small as possible by removing extra spaces, line breaks, and other formats. This saves precious time that is often spent connecting and downloading content on page-reloads. The caching check makes sure that you tell the browser to save this content locally, instead of re-downloading it the next time you need to access it. This results in big savings in the total size of your website. ![]() This checks to make sure that your webserver compresses (makes smaller) the raw data (HTML, CSS and Javascript) before it transmits it over the internet to your browser. This is usually the header, navigation and topmost content of the body of the page.) (Note: Above-the-fold means the first content a user sees when loading a webpage. This check makes sure you prioritize content above the fold. This makes the browser process/load these resources first, instead of loading content first. Often, website developers place heavy scripts & CSS files at the top of an HTML file. This looks at the code in your website and makes sure that you are prioritizing content over other code. This is by far the most important check that Google performs. Eliminate render-blocking JavaScript and CSS in above-the-fold content.For example, you should not redirect all visitors to a second version of your homepage. This means that you should not redirect users to another page of your website when they load it up. It then uses how well your site is optimized for each of these checks to come up with an overall score (out of 100) for your website speed. Google has a list of optimizations that it checks for on both desktop and mobile website versions. Because Google’s core product (search) relies on other people’s websites, it wants to make sure that webmasters / designers / developers build websites that load quickly. Usually, this means having a website load in under three seconds. Google knows that users are more likely to engage with websites that deliver visible content faster, enabling both Google and the website to provide a better overall experience. Google built the PageSpeed tool because it felt many websites load too slowly, and are not getting content to users fast enough. We know that faster responding websites provide a lot of value to site visitors by giving each person a better browsing experience. Slow loading websites have higher bounce rates, lower engagement and give the entire web a negative reputation for being slow. Why Duda optimized for thisĪt Duda, we believe that website speed is one of the biggest issues facing the web today. For additional information, please see our blog post on this subject. We are currently working to align our platform with the new standards provided by Google and will announce these updates in our product releases. Recently, Google implemented a major change to the way it tests website PageSpeed and provides results.
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